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SEM CENSURA NATÁLIA LEAL- AGENCIA LUPA - NATÁLIA LEAL - AGENCIA LUPA - CLARIFIES DOUBTS ABOUT F@KE NEWS 05/30/2024" Brazilian agency helps spread true fact about fake news


Brazilian agency helps spread true fact about fake news
Brazilian agency helps spread true fact about fake news

Rio de Janeiro, May 30, 2024 - Agência Lupa, specialized in fact-checking in Brazil, was one of the guests on the program "Sem Censura" hosted by Cissa Guimarães. The journalist and CEO of Lupa, Natália Leal, highlighted the agency's role in information verification and media education to combat misinformation on social networks.

"Lupa works in two ways: through journalism, by fact-checking and verification, and through education, promoting critical thinking and responsibility in content production," explained Natália. The agency identifies viral information on social networks and, using public data and qualified sources, provides the public with the truthfulness or falsity of that information. This meticulous work involves consulting public databases and investigative journalism techniques.

Natália emphasized the importance of reverse search as an essential tool in image verification. Using search engines like Google Images, Lupa can identify the origin and possible manipulations of photos and videos circulating online. "We take this piece and dissect it, verifying the data and showing the truth behind the information," she said.

The recent maintenance of the presidential veto on the fake news law was discussed on the program, with Natália arguing that legislation alone does not solve the problem of misinformation, which is multifaceted and involves sociological and anthropological aspects. She advocated that the regulation of digital platforms should be the main focus, as they are major vectors of misinformation dissemination.

During the conversation, practical examples of false information checks were presented. A viral video of an alleged tsunami in Rio Grande do Sul was debunked as being from an event that occurred in China in 2011. Natália emphasized the importance of looking for details such as signs and structures that can indicate the true location of images.

The role of Lupa in critical moments, such as elections, where misinformation can significantly influence the outcome, was also highlighted. Natália warned about the growing use of artificial intelligence in creating fake content, which will become a major challenge in the 2024 elections.

To help the public identify fake news, Natália suggested observing the emotional reactions provoked by the information and using search tools to verify the truthfulness of the content. She reinforced the importance of trusting serious journalism outlets and reporting misinformation directly on platforms.

Agência Lupa, with its commitment to truth and transparency, continues to be an essential pillar in the fight against misinformation in Brazil, educating and informing the population so that everyone can navigate the vast sea of information with more safety and discernment.

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Natália Leal da agencia lupa's CEO on"Sem Censura" TV BRASIL. 30/05/2025 - LARIFIES DOUBTS ABOUT F@KE NEWS 05/30/2024. - full showw : https://www.youtube.com/watch?v=fUtsvdlRkNI&t=344s - https://linkin.bio/agencialupa/ -

Brazilian agency helps spread true fact about fake news

WATCH : ( turn on the subtitles they are extremely word by word checked )



How to make Fact Checking and reverse search :



Transcript:


Lupa works in two ways through journalism: we do fact checking and verification. In other words, we identify what is happening that is trending on social media and with public data with qualified information, we return this information saying what is false, what is true within the social media environment and through education, what we try to do is increase critical thinking, work, right, the responsibility of producing content on social networks, also with content within the platforms, but working with schools to form New New audiences, right? Working with audiences that are exposed, we all are exposed to disinformation, you know, we monitor the digital environment all the time through tools that we develop ourselves or that we have access to, in partnership with digital platforms or with research initiatives that develop tools and then we can see what's trending, what's being shared most, what people are


engaging more commenting more liking anyway, right? Having the debate there in the comments. And then we take this piece and break it down, right? See what is being said. There he goes after the dice, so the piece says two plus two is equal to 5, we go there and show why what is not equal to 5 is equal to four, right? So we do this with public data with reports we consult Sources is a work of in-depth journalism, right with the checking techniques that are typical of journalism applied to a new genre that we inform there with the tags with is a mark, right? What is false, what is true in the same environment we return to the digital platforms, the verified information reverse search is like this, we take an image that is circulating, right? Save it and upload it to a search engine like Google Images, for example. We go there and type in Google, right? And use the image search engine to place this file there.


Google will search your own file and show if this is the first time that image has appeared. What was the date it first appeared, is there any type of manipulation in that image, is it generated by artificial intelligence, are there several tools that do this, right? Google is one of them, but there are other search engines that do it too and they have their own tools that we use that have much more depth in the search, right? And these are tools that we use in our work. The lupa agency received this news, right? Very hot from the congress vote, right? Ex-president Jair Bolsonaro's veto of the fake news law was maintained, as you received it. I'm not your job, the truth is André, that's how it is, we always had a perspective that the legislation, right? It's not enough to solve this problem, right? The problem of disinformation is much more complex than a legislative issue or even a journalism issue, right? Many times as journalists we think that if we do it.


It's a better practice if we communicate better if we expand to communicate with more audiences, we will solve it, we won't solve it. Because fake news is a problem closely linked to sociology, anthropology and other dimensions of our society, right? So the legislation has to be focused on regulating the activities of social media platforms, right? This is the big problem we have today, people treat social media platforms as the new public square and they are not the new public square, and they are not the new public square, there is no Socrates there, We don't always need to keep in mind that they are of economic domination, right? They are private institutions that have very little transparency in their algorithms or in what they actually do to combat all the problems they helped to cause, right? So regulation has to be a little more focused.


It's the legislation, it has to be more focused on that than on our work. Our work will be done the same way, right? We consult public databases, we apply journalism techniques that have been around for many years, in depth, and we are always seeking to communicate in different ways and build new audiences using all the devices we have, right? We can already see it from the marking up there. We already realize that she is not from Rio Grande do Sul, right? This video is from China, if I'm not mistaken, this place doesn't exist here, people. This is a tsunami that happened, it's not accurate. And then I even lived in Porto Alegre for a long time, right? My accent gives me away and in Porto Alegre there is a similar structure to this, right? Close to the bus station. So, it can be confusing, but then when we go to enlarge the image, we don't have a place like that, right? Of course the image that the guy.


who is putting it in, the person who is putting it in will look for some truth, right? But this one is very powerful, with all those letters there, we can get it right away, right? cissa is not information. That was a tsunami in 2011. Look how crazy they are and saying it was here in Rio Grande do Sul, right? We can see it like this, for example, that sign on the side is it, it uses another type of alphabet there, right? If we approach the reverse search it is possible to see the structure of the houses and we know that this did not happen, right in Rio Grande do Sul like this. Look, there's another one about animals too. This one is from another state, right? An old image from Goiás, I'm not mistaken, and we also know that there were some cases of this type, right there in Rio Grande do Sul, but this image was already circulating on the internet before the tragedy in Rio Grande do Sul. So that's one thing.


We can identify it through reverse search and this one here, I think this one is from Anápolis, you know? I don't know, no, that's the one. Oh no. This one is artificial intelligence. Ah, this is artificial intelligence, right? There's the shield, right? The coat of arms should refer to the Brazilian team, right? This image generated by Artificial Intelligence used to propagate this idea that it is the people for the people that civilians save civilians and to create an opposition between the government's actions and what was actually being done by the population is completely false, which is extremely important, but which also It is. It depends on government action, right, for it to work. So this piece circulated a lot in WhatsApp groups, Telegram groups and a lot in politically positioned groups, so now I'm afraid that this image doesn't exist, it doesn't exist.


What it is is generated from a request that we make to a machine, right? Look how crazy we are and it's going to become more and more common, right? If this is going to become more common every day and how does this happen with elections, for example, this is the big Stella challenge that we have at the moment, right? We're more familiar with technology and artificial intelligence, right? It is more possible for those interested in manipulating information to create pieces using Artificial Intelligence. So we have a huge alert now for 2024 that audios are manipulated. Audios are the most difficult media to verify because we can verify the content of the audio, but it is very difficult to attest authenticity based on voice patterns, right? We always need to have a sample of the person who is being credited with that audio, right? To then practically carry out a forensic investigation like that, right? Than if it really was that.


It corresponds to that person's voice, so the audios like that are the great fear of those who are working with disinformation now within the electoral context. It's the big scare, right? The big Alert that we have and how can we understand some tips that you can help us to say I received an image that we saw there in Japan in the fact that the letters are letters that are not from our alphabet. But anyway, what can we pay more attention to in the case of Artificial Intelligence, especially synchrony patterns, right? So, many times the videos generated by Artificial Intelligence, the movement of the mouth, the movement of the eyes and the audio are out of sync, right? So this is not so easy to understand, but it is possible to notice, right, patterns like the one we saw in the video that should refer to the Brazilian team's coat of arms, but it is not so we identify changes in letters and letters of one.


alphabet that is not ours, this also appears in the markings of the videos, right? And so. Ah, be very careful if we are in the digital environment also with comments, right? Looking at the comments a little also helps to get an idea of ​​that context, right? And then we can save a frame, right? Make a print of this video and do a reverse search, step by step of the reverse search because I think it's of public benefit, right? We need this to go up from É enter Google, right? Google is the easiest tool to use for this. And then it will have a little button there for you to upload the Image. And then the image goes up there, right? Look inside your computer file and click Play and it will do the work www.lupa.news. news, or on all social media platforms we


It's also on Tik Tok, it's on Instagram, on X, on Facebook, so important, fundamental now and this information we receive through WhatsApp. Hmm, what do we do with that, for God's sake. How do you know if it's true, if it's a lie, if you block that person, you'll die with that place if I get hysterical if I cry if I scream, let's not fight with people because of misinformation, right? I always say that we have We are living in a moment where the information we should bring makes us enemies of the people we love, right? Because it is very difficult to deal with someone who is constantly sending you information that is not reliable, so the first step when we receive some information is on WhatsApp, if possible, if it is news, if it is a link, look for it in others platforms, right? Search on the internet and try to identify it or even think about pressing the link, right? And not thinking about preference, right? So unless it is an address that you already


Are you familiar with something that you already know from a newspaper or a press outlet or a blog that you are used to consuming and know that it is trustworthy if it is a link that you have never seen? That structure, so it's better not to click directly to open a search engine, right? And then trying to find the information that is being disseminated through that link, so if the information says 2 + 2 = 5, throw two plus two equals five into the search engine and see what comes up. It's in the search, right? The most common search systems today are becoming a little outdated due to sponsored indexes. Normally the first results we get when we search on Google are sponsored results. Who produces disinformation. You are very aware of this movement and use it to also spread false information, so this is my most recent tip. It is


Discard the first results that have the sponsored sign and pay more attention to the results that are within a News space, which is a space that is very easy to recognize on Google and looks like one. little card with a little text at the bottom, so it's on top of the common results and these are the most reliable results within this search for information, we can't answer everything, but we prioritize what has the most requests, what has the greatest virality also on social networks, From this monitoring that I mentioned before, we no longer respond to numbers that I don't have saved in contact with, I'm already scared because it could be a scam, right? block it, it's time we have another video like that


Which I thought was from Anápolis before the Artificial Intelligence that I wanted to have passed. Look, you know this one, Natália, I don't remember if I saw this video, I think the water Look there. Ah yes, the muddy water, right? She's been destroying everything but saying that it was in Rio Grande do Sul, it's in Rio Grande do Sul. This was in Anápolis and it was also circulating before, right? Dates are fundamental for us 2021 up there exactly, right? That date, November 18th, right in 2021, is what we do, right? In that case. Cissa, in addition to us searching, will probably look for that date and try to find the origin, right from whoever shared it first, we can do this with some tools we have. And what is the best way? Was there really a flood in Anápolis on that date? If so, the newspapers will say so, right? Whoever is covering it will say, this is reliable information.


It helps to deny this video and destroy this lie that is circulating, right? Now teach us here, how do we report fake news correctly? I'll call magnifying glass. Oh, you can also turn it off, I'll call you every other day, you can call Estela, there's a problem, you can call, you can send it to us, but also the platforms themselves. They have reporting mechanisms. Because as we know, social media platforms are a place where misinformation spreads the most, so when we see information that is false within the platforms, it is important to also report it there in that environment, so normally the publications. They have those three dots at the top, right, block and report. And then some of them have a direct report for misinformation, false content or hate speech content, etc., others don't but there are other reasons and we can explain them on the lupa website.


We are always updating a set of guidelines that we have on how to report this type of information in the social media environment. So it's worth taking a look there too. What's the hardest check you've ever done? And if you don't remember what makes fake news so difficult to verify, what are these parameters, the hardest thing André is when we see a lie told with true data, for example, because that's possible, right? ? When we had, for example, during the covid-19 pandemic, we had a change of perspective, you know, from official information, instead of disclosing the data of people who had died from covid-19, it became about disclosing the data, right? The federal government started publishing data on people who had recovered from the disease and there was a company consortium, right? I was going to say to the press, we decided, right?


journalism, he got together there to help, you know, provide transparency for what it was


the data that gives the dimension of a pandemic like this, right, so the data on people recovered, it is not wrong data and it is not false data. But if we look at this only and it will be much greater than the number of people who will die, we lose the dimension of this, right? Of what's happening, the gravity of what's happening. So any disinformation that has this characteristic, including true data, but leading to a false conclusion is a distortion of the narrative and a manipulation of the debate. It's very difficult to do and so people also have the idea that an opinion different from mine is fake news, it's misinformation and not necessarily, you know. I think her opinion is much more limited to hate speech.


that in disinformation, right? Eh, if you say I'm ugly, I can't claim that you're making fake news, understand? It could be your opinion. And is everything ok? total fake news Each one is like that, right? You have your opinion, but Huh, we can't simply because we disagree with information or a view say that it is fake news and treat it that way from now on, right the regulation of social networks here in Brazil. What do you think? How is this debate going? What do you think we can do to advance this discussion in terms of being careful with fake news? We need to have regulations because that's what crime is in the real world. It has to be a crime in the digital environment too, right? These platforms must have transparency. As I said before, they are companies across all sectors. They have some kind of regulation, right? It is not because they are not headquartered here or are global companies that they are not also subject to the rules


Brazilian legal then. Eh, they need to improve in this aspect, right? They need to debate a little more and also be more partners with society. These are companies that compete for the market, pay attention to this market, right? Very valuable, there is nothing more valuable in our lives than our time and we are using our time there and this matters to them not only because e-commerce is not just for selling products, right? But also to sell ideas and this is being used very heavily by governments and political movements, so there needs to be a limitation on what can and cannot be done, this is still very very diffuse in terms of rules, right? ? And we need them to comply with the guidelines that they themselves determine, right? Because often all platforms have their community guidelines, but we report them, we ask them to reduce the reach, we ask them to take certain information off the air because they are


harmful to the debate, harmful to people's lives and these guidelines are not followed. So, we need to put a little more discussion, a little more effort into this discussion, fact checking is actually checking fact checking is actually checking fact. That's how we started, right? Lupa started out doing fact checking fact checking is a journalistic technique that has become a genre that is checking politicians' speech. So we see a lot of fact checking during elections, right? During the debate periods, we are now entering a municipal election and there will be hearings in all the capitals. We will be checking, we will also be looking, everything will be there on the magnifying glass website. So we follow what the politicians are saying. And then we classify according to public data, which is false? What is exaggerated? What is true? What needs more context? When is he contradicting himself, right? And this is for the audience.


For the reader, for those who are following an arsenal of information so that the next time it is exposed, right? That politician's speech, he already knows that it's not correct and we can find the authors, right? But the complaint we make is much more restricted to the platform environment, right? When justice is brought, we don't file lawsuits against perpetrators, right? Our job is journalism. But once, by identifying MP lawyers, etc., they can use our material to prosecute people who are spreading misinformation, so we are often called upon to provide support for legal processes so that people are held responsible for the misinformation that they are putting it on social media and we are also sued a lot by authors of Yes, it's misinformation, because they say that we are either


Draining financially is taking away some type of economic power, right? That they have because of the accounts they use on social media or because we are saying that they are lying and that attacks their honor. Eh, we have some processes going on, it's not uncommon, right, journalist those who are dedicated to checking checking are very exposed to this type now Natália. I think fake news is usually fake, they come with something like that, as if it were a newspaper grammar, right? It seems that we think we are coming with wolves from reporting sites, I don't know what you believe. How do you know, how do you look at that, we see something on the website that you are used to seeing every day to check things. Then you get how citizens identify themselves there, real or not, by first going to the website and seeing if that news is there, right? There are some very famous brands. suspected


Go to the website. No, you can go to the lupa website, but if it's a brand that you're already used to, you know, a vehicle that you're already used to, you can go to the website and look for it, right? If the link comes, the link is always an indication, right? And I find this quite curious because one of the most common disinformation tactics is to discredit the press, right? However, one of the most common tactics for spreading misinformation is using the company's own speech, so that's how it is, right? It's very contradictory, everything is very contradictory, one thing that I also find powerful about these fake news is that there's always very alarmist content, it's always something like that. Apocalyptic is catastrophic. It's very much the case that if you don't share it, no one will know, right? This is something that no one wants you to know. The press doesn't want you to know things. In this sense, because disinformation is not a rational process, you know, believing in


fake news is an emotional process, so all the information we come into contact with is very happy, very sad, very disgusted, very afraid. We need to pay attention, we have to observe ourselves in our relationship with information to try to get that first indication that it may or may not be misinformation because it causes a very emotional effect, you know, panic fear. But that's what you hate, right? Lying and hating is very quick and easy, because it doesn't require reasoning, right? and Thought checking requires time, exactly thought is a lot of work now if, for example, we have 2024, for example, someone can take a personality, Cissa, for example, with a video and make Cissa talk to vote for a candidate, a councilor, a mayor with the i.a. right, it's easy how to check this amount of information for this year, for example, how not to believe or how to believe, that's my real fear this year because like this


The arms for verification are not enough, I think the amount of fake news that will emerge I certainly agree. So we have almost 6,000 elections, right? There are 5,500 different elections, each with its own size, each with its candidates. It's impossible even if we brought together all the teams dedicated to verification in Brazil. We wouldn't realize it, right? So we only have one alternative and that is to count on the population, you know, to count on the audience so as not to spread it so that we can observe and try. Ah, carrying out these searches, using these tactics that we use is also to check whether information is true or not, right, and trust. Mainly in journalism outlets, they are serious, right? Because it's very little, I always say that. This is very unlikely for my mother in the interior of Rio Grande do Sul. There is information about the federal government that a reference newspaper doesn't have, right? So we study them to do them.


That's right? Journalism has ethics. Journalism has a series of procedures. Eh, it's a reliable source of information and needs to be valued so, uh, we rely a lot on man, also common sense, not always relying on common sense is a good way, you know, because it's difficult, sometimes people don't have it, but the Audience is essential for us so that we can find ways to bring it to Brazil, right? For our Brazilian concepts, fake news can be a lie, but it can also be a rumor that is not confirmed, it can be a distorted narrative. It can be information such as false information constructed from true data, so there is no academic concept of what fake news is, which is why we use the term disinformation much more, which is information that somehow does the opposite. , right, what she is destined to do is fake news. is a term


Very popular and it is even used to attack the press, right back in 2016 when Trump was elected Donald Trump in the United States, and many people became popular based on his speeches, right, accusing reference vehicles like the New York Times of doing fake News "you're fake News" he said, right? So it's an expression that is also used to diminish the importance of journalistic work, because its translation is fake news, right? We also use this translation fake news false content i false information. But if we start from the journalism assumption that news is based on fact and the fact is always true, then fake news doesn't exist, right? It's an expression that doesn't exist and it's contradictory, so the first point of attention is this language of urgency, right? The language of urgency, you have to share now the request to share share so that the most the most the most.


People know, if you don't share, no one will know, the mainstream press doesn't want you to know, the government doesn't want you to know all these, these requests. They are very characteristic, right? It's very absurd things like that. Sometimes we fall into things that are very absurd, they don't even cross our minds, we keep thinking like that. But is this true? And then go over it when in doubt, we have a catchphrase under the magnifying glass that when in doubt, don’t share, right? And before you know for sure, have doubts because this is the case, we also need to take a step back, when we receive this type of information, people often share it because they want to protect their friends, their family, etc., I will share if in doubt, I will share because it will be true no we need to stop this fear exactly this chain of sharing is the best way so you realized that there is something. of these


Features that are there in an unreliable link that has no source attribution like that, right? We don't know, there's no reporter's signature, there's no attribution of who is speaking here, many audios are like that, right? Ah, I'm here on this street, but it doesn't say who the person is. It says. I didn't say where she came from, right? dr so-and-so So that's how it is, right? Trying to find out if that person finds that person, right? If it is, if it's really true, if it's real, but before you do it, right, before you do it, don't share, the first thing, breathe. And then you'll look at these characteristics to make sure if it's true or not and look under the magnifying glass, right? We are there to do this service, I loved it Natália. Ah, I didn't know about the whole magnifying glass, I'm going to go into the magnifying glass



Rick Artemii.

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